Fashion

Fashion is design in motion, a dynamic expression of the wearer’s personality, a complex interplay of silhouette, textile, print, and color.

 

We’ve been designing garments for over a decade. From women’s technical cycling apparel, to men’s athlesiure, we innately understand the design and production process and strive to build garments that are lasting, beautiful, and sustainable.

 

case study /

Olivers Apparel

Sophisticated essentials for the modern man.

 

Working with the founder of Olivers, we worked to develop a complete collection from the DNA of their seminal style - the “All Over” short. Built for versatility, the line is a collection of go-to pieces that bridge technical performance with wearability and are fabricated in quality natural and sustainable fibers. Complete development of a customer fit, collection ideation, garment design, sourcing, and production, the Olivers project is exemplar of our ground-up collection approach.

#fashiondesign #collectiondevelopment #productdevelopment

oliversapparel.com

Simple, style. The understated wearability of each piece in the collection is underpinned with materials and a silhouette that is ready for every day.

 

Comprehensive sketching and illustration explorations helped solve design problems rapidly and move our design process forward.

 

Detail of technical sketches, trim story development, and callouts for a an Olivers style.

 

case study /

Evolv

Evolv is a brand designed around the idea of “creative self expression”

 

Evolv sports is an established climbing footwear brand who produces cutting edge climbing equipment for the best climbers in the world. Extending that ethos into apparel has been a project that we’re proud to share. Our development of bespoke essentials for their teams and customers will serve as the canvas for their future projects for years to come.

#fashiondesign #capsuledevelopment #productdevelopment

evolvsports.com

In addition to complete garment development, branded trim and graphic embellishment were an opportunity to flex our graphic design. Above, a study inspired by indoor gym design elements.

 

We’ve spent time with the entire team, the world’s best climbers, and customers to develop pieces that complement the brand perfectly.

 

An illustrated study of headwear for the collection.

 

case study /

Architec

Designing a brand for adventure.

 

Working with the founders of Architec, we provided the design and creative horsepower to manifest brand, storytelling, and garment design. From aerial photography, styling, to brand identity and garment development, the Architec brand was an adventure in product personified.

#fashiondesign #collectiondevelopment #productdevelopment

architecapparel.com

The brand identity developed for Architec draws inspiration from Portuguese art, a retro color palette, and vintage typographic specimens.

 

Storytelling for the New Zealand collection involved travel to the source of the collection’s textiles. Extensive drone and still photography was generated over the course of a 7 day visit to the south island of New Zealand. This still from aerial footage of Glenbrook station shows a flock of Merino sheep herded by sheepdogs.

 

The gracious owners of Glenbrook opened their facilities for a first-hand view of the Merino production process.

 

Technical sketches for a mid-weight piece constructed in a technical merino fabrication.

 
Previous
Previous

Hospitality

Next
Next

Brand