Brand
The core of our work is brand identities. We work closely with all of our clients to build brands that break the mold, and elevate the causes and companies that they symbolize.
From non-profits, to 164 year-old wineries, we’ve worked on a diverse portfolio of brands. Using the same research-heavy, intuition-guided process, we partner with our clients to guarantee the resulting identities and systems are iconic, sophisticated, and memorable.
case study /
Bush Foundation
The Barbara Bush Fondation is a non-profit dedicated to the fight to end illiteracy in America.
The rebranding of the foundation’s premiere mentorship platform required a multi-stakeholder interview process + extensive research and the development of a refined program brand architecture. The resulting brand - ReadSquad is a bold, approachable, and memorable identity for a program that will drive literacy gains across the United States.
#brandstrategy #brandidentity #brandarchitecture
barbarabush.org
The identity of ReadSquad incorporates bold type, vibrant iconography that speaks to the lofty goals of the foundation and the program itself.
the bright faces of ReadSquad mentors and mentees.
Design development for the “book” icon illustrate the iterative process and design analogy that guided our work.
In addition to the development of the ReadSquad brand, we worked closely with the Bush team to redefine their brand architecture and develop a unified family of brands.
case study /
Superscript
Clean slate design for the fin-tech marketing experts.
Tasked with the refresh of a D.C. based, women-owned marketing firm, we started with a fresh sheet of paper and created a brand and system that embodies its witty, whip-smart personality.
#brandidentity
superscriptmarketing.com
Digital concepts illustrate the brand system in the web environment.
Revamped mark and secondary marks are augmented with a bespoke system of unique icons that illustrate key company values, products, and services.
Type system elements are demonstrated on printed materials
case study /
Bundschu Co.
A winery brand, 164 years in the making.
Founded in 1858, Gundlach Bundschu winery has been a Sonoma County staple of the wine industry. Working with Bundschu’s 6th generation family and a partner agency, we built a reverent yet refreshed brand for the next 164 years of the company. .
#brandidentity #creativedirection #storytelling
gunbun.com
The newly developed GunBun and Gunldach Bundschu marks illustrate the diary architecture developed for the brands product offerings
Messaging and copywriting were translated into catchy visually arresting posters that communicate the brands quirky, humorous personality.
Development of guidelines for digital content.
Intensive research and access to decades of archival artwork and historic family documents posed a challenge and an opportunity to revive and reinvent texture of the brand. A comprehensive library of marks were developed from this work to be employed across the brands many physical and product properties.
Storytelling and a respect for the work of the family who built the brand was first and foremost when going through the brand exercise. Carefully curated stories from 164 years are woven into the company’s new brand guidelines.
case study /
Xpanse
An expansive brand for a cutting edge solar company.
A brilliantly designed product deserves a fittingly designed logo. Working with Global Brand Works to develop a brand identity, we explored numerous visual directions in order to distill to a final cohesive system of brand marks and secondary elements. The result is clean, bold, and inspiring.
#brandidentity
xponentpower.com
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
