Products & Experiences
Brand experiences are the most complex example of brand storytelling. Deep understanding of audience and a command of multiple design disciplines are essential to creating indelible brand “moments”
Our work with experiences has spanned products built with a story, galleries showcasing best-in-class applications of technology, and digital user experiences.
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Autodesk
The Autodesk BAC Mono is a rolling embodiment of 3D design technology
Working with the Autodesk Brand Experience team, we had the opportunity to tell the complex story of Autodesk’s sophisticated tools. From development of gallery exhibits and environments to the facilitation of one-off project cars, the Autodesk brand projects embody some of our favorite work.
#Experience #ExhibitDesign #GraphicDesign
autodesk.com
The BAC Mono, designed exclusively with Autodesk tools illustrates the power of their technologies. Graphic treatments derived from airflow modeling were designed to artfully demonstrate there work that goes on under the hood.
Graphic development for the BAC Mono livery.
Bold graphics meet physical manifestation of the company’s “Make Anything” ethos.
See the full story here: https://youtu.be/9r7Hekfnw6A
in another automotive demonstration of Autodesk tools, the “Hackrod” designed by Mouse McCoy is a showcase of instrumented generative design.
The cars development story was told through physical artifacts, video, and graphics within the Autodesk gallery experience in San Francisco, California.
large scale trade display and graphics showcased the elaborate chassis in Las Vegas, Nevada.
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Specialized
A shoe with a story.
Working in collaboration with Specialized’s footwear team, we took the prompts of emotion, speed, and movement and designed a shoe and a collection of graphics that tell a colorful story to support the launch of their top-tier cycling shoe.
#ProductDesign #Storytelling
specializedbicycles.com
Production artwork of the show shows the complete graphic package developed for the project.
Experience concept proposed the product launch
Experience concept proposed the product launch
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Dogpatch Technology
A user experience for those who want to help.
Working with the founders of the Dogpatch Technology team, we worked to develop brand, UI, and UX and launch an iOS app that aggregates community resources around user needs. The resulting product is bright optimistic, and a direct reflection of the care and passion of the team who created it.
#UXDesign #UIDesign #ProductDesign #BrandIdentity
dogpatchtech.com
Brand assets developed for the product as demonstrated across devices.
User flows and UI/UX developed for the app.